Kellogg’s Ventures Into The Digital World

In a move that highlights the growing intersection of traditional brands with the digital world, Kellogg’s, the American cereal giant, has recently filed a dozen trademarks for its various brands with plans to venture into the realm of non-fungible tokens (NFTs). These filings, submitted to the US Patent and Trademark Office (USPTO) on May 24, 2023, signify Kellogg’s interest in exploring the potential of its intellectual property within the Web3 realm.

Kellogg’s Files Trademarks for NFTs

Kellogg’s, known for its iconic brands and products, has taken a proactive step towards embracing the digital revolution by filing trademarks for NFTs. This move suggests the company’s intention to tap into the emerging market of virtual assets and the metaverse. By securing these trademarks, Kellogg’s aims to protect its brands and pave the way for potential future endeavors in the digital space.

Kellogg’s Brands Included in the Filings

The twelve Kellogg’s brands included in the trademark filings are as follows:

  1. Froot Loops
  2. Special K
  3. Kellogg’s
  4. Pop-Tarts
  5. Cheez-It
  6. Rice Krispies
  7. Krave
  8. Eggo
  9. Mini Wheats
  10. Bear Naked
  11. Frosted Flakes
  12. Pringles

These brands, beloved by consumers worldwide, encompass a wide range of cereals, breakfast bars, and snacks. With the filing of these trademarks, Kellogg’s aims to secure its intellectual property rights in the digital landscape.

Kellogg’s Plans for NFTs

According to the filings submitted to the USPTO, Kellogg’s intends to utilize its food products in “online virtual worlds” and transform them into NFTs. The concept of NFTs involves creating unique digital assets that can be bought, sold, and owned using blockchain technology. By exploring this avenue, Kellogg’s aims to leverage its popular brands to engage with consumers in new and innovative ways within virtual environments.

Understanding the Scope of the Trademark Filings

It is essential to note that the filing of these trademarks does not guarantee that Kellogg’s will immediately launch NFTs or metaverse-related assets featuring their food products. Rather, these filings signify Kellogg’s assertion of its intellectual property rights and its intention to explore the possibilities offered by the Web3 realm. By staking their claim in this space, Kellogg’s opens up the potential for future ventures and collaborations within the digital world.

The Potential of NFTs and Metaverse for Kellogg’s

Venturing into NFTs and the metaverse presents an exciting opportunity for Kellogg’s. By transforming their food products into digital assets, Kellogg’s can foster deeper connections with consumers and tap into the growing digital collectibles market. NFTs offer a unique way for brands to engage with their audience, create limited edition experiences, and unlock new revenue streams. Kellogg’s, with its rich history and iconic brands, can leverage this technology to create immersive experiences that resonate with consumers in the digital age.

Other Companies Exploring NFTs and Metaverse

Kellogg’s is not alone in its interest in the metaverse and NFTs. Other notable companies have also recognized the potential of these emerging technologies. Mercedes Benz, for instance, filed five metaverse and NFT-related trademarks in December 2022, signaling its intent to explore the digital realm. Likewise, Fidelity, a renowned asset manager, revealed metaverse plans by filing patent applications for investment services and financial planning across virtual worlds. The increasing number of companies exploring NFTs and the metaverse demonstrates the growing significance of these technologies in various industries.


As Kellogg’s files a dozen trademarks for its brands with plans to explore NFTs and the metaverse, it becomes evident that traditional brands are embracing the digital revolution. The intersection of physical products and virtual assets presents exciting opportunities for companies to engage with consumers in new and innovative ways. While the trademark filings by Kellogg’s do not guarantee immediate launches, they signify the company’s proactive approach to protect its intellectual property and explore the vast potential of the Web3 realm.


1. Will Kellogg’s launch NFTs for all its brands?

While Kellogg’s has filed trademarks for its brands in relation to NFTs and the metaverse, the filings do not guarantee immediate launches. The company has opened the possibility to explore the digital space but has not provided specific details about its future plans.

2. What are NFTs?

NFTs, or non-fungible tokens, are unique digital assets that can represent ownership or proof of authenticity of a particular item, such as artwork, collectibles, or virtual assets. Unlike cryptocurrencies like Bitcoin or Ethereum, NFTs cannot be exchanged on a one-to-one basis, as each token possesses distinct characteristics and value.

3. What is the metaverse?

The metaverse refers to a virtual reality space where users can interact with a computer-generated environment and other users in real-time. It encompasses a digital universe that spans various platforms, enabling users to engage in activities, experiences, and commerce within a virtual environment.

4. Why are companies interested in NFTs and the metaverse?

Companies are interested in NFTs and the metaverse because they offer new avenues for engagement, monetization, and brand building. These technologies allow companies to create unique digital experiences, connect with consumers on a deeper level, and tap into the growing market for digital collectibles.

5. How can NFTs benefit traditional brands like Kellogg’s?

NFTs provide an opportunity for traditional brands to bridge the physical and digital worlds. By transforming their products into digital assets, brands like Kellogg’s can offer unique experiences, engage with consumers in novel ways, and unlock additional revenue streams in the digital realm.

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